Copywriting
The postgraduate course in Copywriting will prepare you for a career as a copywriter. Today, our lives have moved even further online. It is whee we shop, study, meet people, seek advice and information. This is where companies get their customers. We will teach you to be effective online and offline. There is currently a great market demand for copywriting services, and it is constantly growing. Take advantage of it!The postgraduate course in Copywriting is aimed at people with a university degree (completing Bachelor's, Engineering, or Master's degree studies in any field).
Subject and number of hours
- Introduction to copywriting. Copywriter's workshop40
- Naming. Creating company and product names8
- Elements of computer science for a copywriter20
- Sales copywriting. Elements of branding22
- Online and radio copywriting22
- UX copywriting. SEO copywriting. Storytelling32
- Specifics of working in a copywriting agency16
- Linguistic proofreading and editing of text20
Dates
- The course will be launched in the academic year 2023/2024.
- Classes will begin in October 2023.
- Start of registration in June 2023.
Documents required for recruitment
- application for admission to postgraduate studies - personal form (printed from the electronic recruitment system),
- A photocopy of a diploma confirming completing at least undergraduate degree studies, with the original to be submitted for certification by JKU,
- confirmation of performing the payment of the recruitment fee.
Classes are held online once or twice a month on Saturdays and Sundays.
A prerequisite for completing postgraduate studies consists in the postgraduate student achieving all the learning outcomes stipulated in the curriculum (the postgraduate student is required to pass all the subjects provided in the program of postgraduate studies and obtain 30 ECTS credits).
The recruitment fee is PLN 85.
The fee for the entire course is PLN 3150.
Payable in two equal instalments:
First instalment – payable by 3 November 2022,
Second instalment – payable by 20 February 2023.
The individual bank account number for the payment is provided via the Wirtualna Uczelnia (Virtual University) system.
Study organiser
JKU Faculty of Humanities, Institute of Literary and Linguistic Studies
Head of postgraduate studies dr hab. Małgorzata Krzysztofik, Prof. of of JKU
e-mail: krzysztofik@ujk.edu.pl
Administrative handling of studies
JKU Faculty of Humanities
ul. Uniwersytecka 17, 25-406 Kielce, room 22
phone: 41, 349-71-06 e-mail: wioletta.lisowska@ujk.edu.pl
address for correspondence as above
